IT’S ALL ABOUT FIRST IMPRESSIONS
You know, you only have one chance to make a great first impression! That first impression is often obtained from your website. Is it impressive? Are you greeting them? Do visitors have to read long pages of text to find the information they are looking for? In this hectic world most people do not take the time to read website information. They do a quick scan of the page and move on. With thousands of websites, you only have about 3 seconds to grab their attention or it’s click and they are gone. If a prospective client walked into your store would you silently hand them a brochure and walk away? Of course not!
Are you missing an important piece of marketing?
Today many companies are using the power of video to capture that attention. Video provides numerous ways to greet online visitors, inform and showcase their products or services, provide personnel profiles, offer client testimonials, as well as attracting the search engines. Your video must be informative and explain how the product, service or personnel will benefit your prospective client. The advantage of online video vs TV is that you are not confined to a specific length. It depends on your message – show and tell what your visitors came to find out about you. More importantly, online visitors are looking for your information – it is being presented at the time they want to see and hear it.
Clean-Up Group uses video extensively on their website. Owner, Joe Macomber stated that the videos not only inform potential clients it has brought them more business.
see part 3 tomorrow.