by Fred Light, Boston Home Tours, Nashua NH
Point and shoot cameras make it pretty darn easy to take a photo, yet one glance at any MLS will tell you that it’s not quite THAT easy!
If you bought Tiger Woods’ driver, it wouldn’t make you a superstar golfer. Good paintings have nothing to do with the paint or the brush or the canvas – it has to do with the artist – the person using those tools. A good artist can make good art with chalk on a sidewalk.
A photographer named Chase Jarvis published a pretty amazing photography book – all taken with an iPhone!
As we all know, it’s NOT about the equipment, it’s about the person behind the equipment. I know photographers who have had photos published in books taken with 3 megapixel point and shoot cameras from 8 years ago! My best friend has a 5D (paid around $3,500 for it… plus he has another $4000+ in lenses) and he has NO idea how to use it – after owning it for 4 years! He still shoots on automatic!
I do agree – the biggest danger is people telling realtors that raw, shaky, unedited video is an acceptable way of marketing property worth hundreds of thousands of dollars. Because the public accepts raw video of cats spinning in the dryer, they think they will accept similar “raw” video of a house tour. THAT’S what I would worry about. And I see that crap spewed by so called ‘experts’ almost daily. And many realtors feel that this is what buyers and sellers WANT and PREFER.
But… here in 2010, you can still look at MLS listings anywhere, anytime…. that just make you scratch your head – they’re THAT bad. There’s plenty of room for quality in the real estate world, and always will be. And that’s what will separate the good and successful agents from the 90% of agents who are lucky to sell 2 houses a year.