In many ways, promoting your business has never been easier. The internet is where consumers search for everything you can imagine, and some things you would never imagine. Online is the place where future clients actually look for your information, instead of running out of the room when the ads come on. Here are a few quick tips:
1. Be sure it is ABOVE the fold (the top half of your web page)
2. Share it on your social media sites
3. Create your own YouTube channel for additional exposure
This is an excellent article – videos by Social Media Examiner that helps explain how to make the most of your video. Remember, you only have one chance to make a great first impression. Make sure your future clients see your professional best.
Call me if you have any questions or would like help with your online video 941-979-5056
Sam Black offers video tips for your sales personnel. She has helped businesses around the world grow with dynamic Sales and Customer Service training seminars. Here are a few tips on “Selling NOT Telling.”
Produced by SWFL-Online Video, Serving all of SW Florida CALL 941-979-5056 or 239-269-9683
If you are not using video on your website yet, you are behind the curve.
Survival = Re-Invention
As entrepreneurs for over 35 years, it has been necessary to re-invent our businesses almost constantly. Just as we change personally every year, so does the business world. We have grown through the birth of the PC, faxes, e-mail, websites, cell phones, networking, social media, online marketing and now mobile marketing. One of our companies developed one of the first hotel property management systems using PCs. It was the reason we moved from Colorado to Florida in 1989.
Five years ago we began an online tradeshow using the power of video to show how a business’s product or service worked. Instead to traveling to some distant city and paying for an expensive booth for a day or two, a business could showcase their product for an entire year for a fraction of the cost of a live tradeshow. Unfortunately we were ahead of the curve, as we had been many times before. Over time we transitioned to shooting videos for businesses to use on their website, then along came social media and gradually businesses began to realize the power if the internet.
Today more and more business owners are beginning to realize that video can tell a story faster and better than pages of written text. Video can provide a way to personally greet your online visitors, just as you would in your bricks and mortar store. It can show how your widget works or how you perform a service. It’s like talking face to face to your online clients.
Just when we thought everyone was using the internet to search for everything, along came mobile marketing … time to change again. Being entrepreneurs is a constant challenge and not for those afraid of taking risks.
Networking and Social Media have enabled SWFL Online Video to survive and build a brand through the tough economy. Stay tuned, changes coming again.
Sue Haberkorn is Owner and Video Marketing Consultant of SWFL-Online Video. www.swfl-onlinevideo.com 239-269-9683
Yesterday? The day before? Have you at least blogged in the last week? Two weeks? Month?! Look, I’m not talking about long form, dig deep investigative blogging. I’m talking about posting a question, a thought, some curated content you think everyone needs to see, a bit of video; nothing really fancy … just … something. If you aren’t blogging regularly, you’re leaving money on the table; Hubspot says so.
Southwest Florida Business Today, October 2011 issue
More people than ever before are watching online video. If you are not advertising online, you are losing 34% of your business. Video is now an expected experience by online visitors and provides numerous benefits to both the businesses owner and the viewer.
As the business owner, it allows you to welcome your visitor and begin building that important relationship. People like doing business with people. Your video is the next best thing to a face to face meeting, it begins that personal connection.
What’s Your Story
You have a story to tell and there is no better way to show what is unique about your business than with a well thought out video. As the saying goes if a picture is worth a 1,000 words, imagine a video. The reason video is so powerful is the combination of words and pictures. People remember 70% of what they see and hear, but only 20% to 30% of what they see or hear.
Ways to Show and Tell
You can use video in dozens of ways: Home page personal greeting, how to tips, how it works, introducing your personnel, client testimonials (powerful), on the job showcase, recruiting, training or whatever you can imagine. Remember, it’s about “them” not about “you.” Tell your visitor how your product, service and personnel will benefit them.
The power of video helps you convert lookers into buyers. Statistics show that 60% of buyers make a purchase after watching a video. Reading long pages of text or searching your website to find the information, just isn’t going to happen. The first few seconds must be compelling enough so the viewer knows what they are watching and their interest is piqued enough to watch the rest. You have as little as 3 seconds to capture a visitor’s attention or it’s “click” and they are gone.
Video is like jelly, sweet and easy to spread. It’s easy to share your video across the internet on places like YouTube, LinkedIn, FaceBook , Twitter and dozens of other sites.
Attract Search Engines and Clients
Another advantage of using video on your website is attracting Search Engines. Google is 54% more likely to place your page first if it contains a video. Of course it is necessary to optimize your page with the correct keywords and meta tags.
A big mistake frequently made is the location of website videos. Your video must be on the top half of the page and if you only have one video it must be on the home page. After all, you invested the time and money to create a video to attract new clients – why would you hide it?
Making The Most of Your Marketing Budget
In today’s economy everyone is watching their budget carefully. Professionally produced videos are more likely to be watched by online consumers. Poorly produced videos reflect on the quality of your business. However, for an investment of a few hundred dollars you can hire experienced, professional video companies to help plan your story, shoot and edit. You do not have to lay out thousands of dollars like the giant corporations to make a great first impression.
Today’s online viewer is in a hurry. They want the information they are looking for fast and easy. Video is your answer, video means business.
Video, Search Ads Drive Most Action Among Affluent Online Visitors
The Video Advantage
Video ads drive clicks and conversions among high-income web users. Video ads tend to appeal to consumers of all income brackets, and affluents—those with an annual household income of 100,000 or more …. Video, Search Ads Drive Most Action Among Affluents – eMarketer.
60% of the more affluent online visitors purchased a product for which they had seen the video online. Remember viewers actually choose to watch online video ads unlike ads that are displayed on TV.
Online video ads help inform your target audience
Video ads online not only attract SEO and consumers, they help build your brand and provide the information your online visitor is searching for. Whatever your product or service is, a video is able to show the viewer faster and easier than reading a page of text.
Video ads are affordable for most business owners.
Newer equipment, software and technology make it easier for many video production companies to provide affordable videos for most small to medium businesses. Be sure to review samples of a prospective production company’s videos and look for client satisfaction testimonials.
For more information contact Sue at 239-417-0513 or sue.h@swfl-onlinevideo.com
1. Be sure it is ABOVE the fold (the top half of your web page)
